Objective: Create an elevated and comprehensive campaign that relates to the cross segmentation of Coterie fashion marketplace. 

Uniquely design patterns that identify to each business unit as well as creates brand recognition and wayfinding at show site. 

Full Coterie Campaign

Fall/Winter 2016 Campaign Execution

Inspired by beauty found within nature, 2016 Coterie is a surreal yet lucid interpretation where fashion meets ethereality.

Creative conception, design and direction, event decor, Campaign marketing

- Print Collateral (Invites, Catalogs, Maps)
- Advertising Campaign in Major Trade Publications
- Targeted Email Marketing Campaign to Retailers and Exhibitors  
- Signage and Decor at Venue (Javits Center)  
- Social Platforms
- Digital Trend lookbook
- Promotional Materials - CD packaging and VIP giveaways

Children's 2016 Campaign Execution

Creative conception, photoshoot direction, casting, event decor, Campaign marketing

- Photoshoot execution
- Print Collateral (Invites, Catalogs, Maps)
- Advertising Campaign in Major Trade Publications
- Targeted Email Marketing Campaign to Retailers and Exhibitors  
- Signage and Decor at Venue (Javits Center)  
 

Fall/Winter + Spring/Summer 2015 Campaign Execution

Creative conception, design and direction, event decor, Campaign marketing

- Print Collateral (Invites, Catalogs, Maps)
- Advertising Campaign in Major Trade Publications
- Targeted Email Marketing Campaign to Retailers and Exhibitors  
- Signage and Decor at Venue (Javits Center)  
- Digital Trend lookbook
- Promotional Materials - CD packaging and VIP giveaways

Fall / Winter 2015 Campaign Execution

Preview Concept Presentation Here

Creative conception, layout design and direction, event decor, campaign marketing

- Show Collateral
- Advertising Campaign
- Show Signage / Decor
- Email Marketing Campaign
- Digital Trend Lookbook

Fall/Winter + Spring/Summer 2014 Campaign Execution

Creative conception, design and direction, event decor, Campaign marketing

- Print Collateral (Invites, Catalogs, Maps)
- Advertising Campaign in Major Trade Publications
- Targeted Email Marketing Campaign to Retailers and Exhibitors  
- Signage and Decor at Venue (Javits Center)  
- Digital Trend lookbook
- Promotional Materials - CD packaging and VIP giveaways

ENKNYC + ENKVegas Shows

Creative conception, layout design and direction, event decor, campaign marketing

- Show Collateral
- Men's Show Advertising Campaign
- Show Signage / Decor
- Email Marketing Campaign
- Digital Trend Lookbook

Fall / Winter 2014 Campaign Execution

Creative conception, layout design and direction, event decor, campaign marketing

- Show Collateral
- Advertising Campaign
- Show Signage / Decor
- Email Marketing Campaign
- Digital Trend Lookbook

TMRW show 

Creative conception, layout design and direction, campaign marketing, promotional

- Print Collateral (Invites, Catalogs, Maps)
- Targeted Email Marketing Campaign to Retailers  
- Signage and Decor at Venue (The Tunnel / La Venue)  
- Press Party Invitations
- Digital trend lookbooks - TMRW Lookbook / Womens Lookbook
 

Spring 2007 National Advertising Campaign and Instore Visual System

Creative conception, Photoshoot art direction, Layout design, Retouch direction, National rollout guideline

- 16 page Co-op Insert to Major Publications
- Full page Ads
- 4 Hero retail window displays throughout all Macy's retail stores
- 20 Trend driven instore visuals throughout all Macy's retail floors

L'oreal Matrix Coffee Table Book

Design execution, retouch direction, cost estimation, vendor selection, pre press

Hairstyles inspired by architectural structures from around the world.
Custom graphics generated by algorithmic software
Printed 6/6 with spot gloss and dull varnish to enhance image and product

Kenneth Cole Corporate and Retail Redesign

Creative conception, Layout design, presentation, materials sourcing, cost estimation, vendor selection

- Mailer announcement sent to top tier consumers - shopper initiation program  
- Press invitation hand messengered to top editors
- Retail shopping program (shoppers, shoe/gift boxes, hangtags etc)
- Press/Sales kit
- Flagship store instore installation / billboard advertisements.

Elie Tahari

Photoshoot art direction, design, campaign marketing, cost estimation, vendor selection, pre press

- Corporate Branding (Identity system, Press kit, Retail packaging program)
- National advertising campaign 
- Seasonal catalogs and lookbooks
- Retail and outlet store design / instore visuals
- Web interface design
- Email marketing campaigns

Salvatore Ferragamo

Creative conception, layout design, materials sourcing, cost estimation, pre press

- Special event invitations
- Mailer to top consumers to promote iconic Ferragamo tie patterns
- Limited quantity lookbooks to stylists and celebrities