Context & Challenge

In a saturated market of phone launches, differentiation comes not only from features but also from how those features are experienced. Verizon was selected as the exclusive carrier to launch the Google Pixel, a device packed with cutting-edge AI features, primarily Google Lens, a visual recognition tool that redefines search through sight.

Challenge: how do you get people to see what they’ve never seen before? And more importantly, how do you make them experience it?

Insight & Opportunity

Insight: People are no longer just buying phones—they’re buying portals to culture, self-expression, and real-time discovery. So we asked: what if we launched a technology that sees the world… in a place that’s all about being discovered?

Opportunity: During Art Basel Miami Beach, a cultural moment that commands global attention and draws over 90,000 attendees across art, fashion, tech, culture and entertainment.

At the heart of Art Basel lies Wynwood Walls - a global street art destination that blends community, creativity, and innovation. It was the ideal stage to bring Google Lens to life and showcase the strength of Verizon’s network where it matters most: in real-time, with real experiences, IRL.

The Big Idea

Google Pixel Unleashed on Verizon @ Wynwood - An immersive, brand experience that transformed a graffiti park into a live demonstration by timing our activation to coincide with the annual wall exhibit changeover during Art Basel. Through the lens of Google’s new tech and the strength of Verizon’s network, visitors learn about the new art beyond its static artistic expression—but as living discoverable and sharable phygital experiences.

Context & Challenge
The holiday season—while joyous—is also one of the most stressful times of the year. From crowded malls to last-minute decisions, consumers often feel overwhelmed, rushed, and uninspired. For brands, this translates into a chaotic fight for attention in an oversaturated, discount-driven retail landscape.

Verizon sought to break this cycle with a question:
“What if holiday shopping wasn’t a hassle—but a delight?”

Insight & Opportunity
The insight was simple yet human: Holiday shopping can be stressful, but it doesn’t have to be—especially when the right tech gifts are easy to find and even easier to give.

Verizon already had the edge: a best-in-class network, an unbeatable suite of tech-enabled gifts, and a reputation for reliability. What it needed was a creative strategy to cut through the noise, earn emotional relevance, and drive both awareness and revenue.

The Big Idea
Holiday Made Easy -We built a holiday campaign that went beyond Business-As-Usual retail and transformed everyday shoppers into holiday heroes—effortlessly.

Verizon’s campaign delivered moments of surprise and delight through immersive in-store activations, agile mobile retail formats, and culturally relevant pop-ups—turning functional gift-giving into memorable experiences.

Experience Design - The experience was rolled out across two complementary formats:

In-Store AR Scavenger Hunt - To reimagine the store visit, we deployed an Augmented Reality scavenger hunt using MyVerizon app - inviting customers to explore, discover, and engage.

- AR clues led visitors to gift ideas for everyone on their list
- Personalized offers were revealed through digital interactions
- Participants win gift giveaways and exclusive offers

Travel Retail Activation @ Arlington Festival of Lights
To bring the experience outside the store, we mobilized a holiday-themed retail pop-up at the Arlington Festival of Lights—a high-footfall, family-focused destination during the season of giving.

- A “Gift Wrap Battle” arena, where families competed in friendly, festive wrapping showdowns for prizes and promo codes
- Tech showcases and purchase stations with unique holiday offers
- Photo booth stations with print-on-demand holiday portraits powered by Verizon

Results at a Glance
- 18% lift in foot traffic across pilot retail locations
- 26% increase in dwell time due to in-store AR engagement
- 8% YOY increase in holiday conversion rates
- Thousands of social shares with branded hashtags and UGC content
- Unquantifiable—but undeniable—smiles, laughs, and festive joy!

Why It Worked
Verizon’s “Holiday Made Easy” campaign didn’t compete in the race to the bottom on price. It offered something more meaningful: ease, joy, and connection—amplified by technology and made tangible through experience.

By balancing retail efficiency with cultural empathy, Verizon proved that the holidays don’t need to be hard—and neither does building brand love.

Context: A High-Value Product Meets High-Volume Complexity
Verizon was preparing to roll out its feature-rich Verizon Visa® Card across a 1,000+ retail store network - a product designed to deliver monthly savings, exclusive offers, and long-term value to loyal customers. A launch of this scale triggered a full BAU rollout:

- Extensive associate training
- Large-scale print collateral production
- On-site merchandising and install logistics
- Repeated updates as offers and benefits evolve
But instead of defaulting to the familiar, we an opportunity to do things differently—and smarter.

The Challenge:
A nationwide BAU rollout would have incurred:
- Significant costs of materials across stores nationwide
- Inconsistencies in training geographically dispersed teams
- Time-consuming updates each time benefits or offers change
- Low shopper comprehension of in a fast-paced retail setting
It was clear: if we wanted to ensure scale, efficiency, and clarity - we had to disrupt the typical retail playbook.

The Strategic Opportunity: Digital-First Personalization
A digitally integrated, in-store experience that delivered personalized, real-time Verizon Card benefits directly to the shopper - transforming complexity into clarity and ease of choice.

The Big Idea: 
Scan a Phone. See Your Benefits - A dynamic, retail solution that responds to the shopper’s device interests, account usage, and eligibility to provide cost and savings comparison analysis.

- Real-Time Personalization - By scanning demo phones with the MyVerizon app, shoppers can access a tailored experience showing Verizon Card benefits relevant to their account profile - monthly savings, Verizon Dollars, and upgrade perks.

- Contextual Relevance - Using geofencing and in-store intent signals, the experience launches when customers were evaluating new devices—turning shopping into a value discovery moment.

- Always Current, Always Accurate - the platform constantly updates with live promos, account-specific insights, and offers—ensuring consistency and compliance across all locations.

- Instant Application Flow - Customers could apply for the card instantly via an embedded Synchrony flow—driving immediate conversion at the peak of engagement.

Why It Worked: Strategic Wins on All Fronts
For the Customer
- Easy-to-understand value presented in the moment of decision
- Quantifiable real data and savings in the palm of your hands
- Seamless tech integration through the digital app, elevating the retail ecosystem and experience. 

For the Business
- Increase adoption at the most relevant and profitable touchpoint
- Cost/benefit communication improve conversion and brand trust
- Agile and scalable: A push update in the system updates all stores
- Avoided costs: No mass operational lift or wide-scale retraining

Conclusion: Innovating Beyond Business-As-Usual
This wasn’t just a new way to launch the Verizon Card—it was a new way to think about retail entirely. By choosing personalization over printing, intelligence over decisions, and experience over explanation, Verizon not only delivered more value to customers—but also proved that complex launches don’t necessarily require heavy lifts.

Objective: Create an elevated and comprehensive campaign that relates to the cross segmentation of Coterie fashion marketplace. 

Uniquely design patterns that identify to each business unit as well as creates brand recognition and wayfinding at show site. 

Full Coterie Campaign

Fall/Winter 2016 Campaign Execution

Inspired by beauty found within nature, 2016 Coterie is a surreal yet lucid interpretation where fashion meets ethereality.

Creative conception, design and direction, event decor, Campaign marketing

- Print Collateral (Invites, Catalogs, Maps)
- Advertising Campaign in Major Trade Publications
- Targeted Email Marketing Campaign to Retailers and Exhibitors  
- Signage and Decor at Venue (Javits Center)  
- Social Platforms
- Digital Trend lookbook
- Promotional Materials - CD packaging and VIP giveaways

Children's 2016 Campaign Execution

Creative conception, photoshoot direction, casting, event decor, Campaign marketing

- Photoshoot execution
- Print Collateral (Invites, Catalogs, Maps)
- Advertising Campaign in Major Trade Publications
- Targeted Email Marketing Campaign to Retailers and Exhibitors  
- Signage and Decor at Venue (Javits Center)  
 

Fall/Winter + Spring/Summer 2015 Campaign Execution

Creative conception, design and direction, event decor, Campaign marketing

- Print Collateral (Invites, Catalogs, Maps)
- Advertising Campaign in Major Trade Publications
- Targeted Email Marketing Campaign to Retailers and Exhibitors  
- Signage and Decor at Venue (Javits Center)  
- Digital Trend lookbook
- Promotional Materials - CD packaging and VIP giveaways

Fall / Winter 2015 Campaign Execution

Preview Concept Presentation Here

Creative conception, layout design and direction, event decor, campaign marketing

- Show Collateral
- Advertising Campaign
- Show Signage / Decor
- Email Marketing Campaign
- Digital Trend Lookbook

Fall/Winter + Spring/Summer 2014 Campaign Execution

Creative conception, design and direction, event decor, Campaign marketing

- Print Collateral (Invites, Catalogs, Maps)
- Advertising Campaign in Major Trade Publications
- Targeted Email Marketing Campaign to Retailers and Exhibitors  
- Signage and Decor at Venue (Javits Center)  
- Digital Trend lookbook
- Promotional Materials - CD packaging and VIP giveaways

ENKNYC + ENKVegas Shows

Creative conception, layout design and direction, event decor, campaign marketing

- Show Collateral
- Men's Show Advertising Campaign
- Show Signage / Decor
- Email Marketing Campaign
- Digital Trend Lookbook

Fall / Winter 2014 Campaign Execution

Creative conception, layout design and direction, event decor, campaign marketing

- Show Collateral
- Advertising Campaign
- Show Signage / Decor
- Email Marketing Campaign
- Digital Trend Lookbook

TMRW show 

Creative conception, layout design and direction, campaign marketing, promotional

- Print Collateral (Invites, Catalogs, Maps)
- Targeted Email Marketing Campaign to Retailers  
- Signage and Decor at Venue (The Tunnel / La Venue)  
- Press Party Invitations
- Digital trend lookbooks - TMRW Lookbook / Womens Lookbook
 

Spring 2007 National Advertising Campaign and Instore Visual System

Creative conception, Photoshoot art direction, Layout design, Retouch direction, National rollout guideline

- 16 page Co-op Insert to Major Publications
- Full page Ads
- 4 Hero retail window displays throughout all Macy's retail stores
- 20 Trend driven instore visuals throughout all Macy's retail floors

L'oreal Matrix Coffee Table Book

Design execution, retouch direction, cost estimation, vendor selection, pre press

Hairstyles inspired by architectural structures from around the world.
Custom graphics generated by algorithmic software
Printed 6/6 with spot gloss and dull varnish to enhance image and product

Kenneth Cole Corporate and Retail Redesign

Creative conception, Layout design, presentation, materials sourcing, cost estimation, vendor selection

- Mailer announcement sent to top tier consumers - shopper initiation program  
- Press invitation hand messengered to top editors
- Retail shopping program (shoppers, shoe/gift boxes, hangtags etc)
- Press/Sales kit
- Flagship store instore installation / billboard advertisements.

Elie Tahari

Photoshoot art direction, design, campaign marketing, cost estimation, vendor selection, pre press

- Corporate Branding (Identity system, Press kit, Retail packaging program)
- National advertising campaign 
- Seasonal catalogs and lookbooks
- Retail and outlet store design / instore visuals
- Web interface design
- Email marketing campaigns

Salvatore Ferragamo

Creative conception, layout design, materials sourcing, cost estimation, pre press

- Special event invitations
- Mailer to top consumers to promote iconic Ferragamo tie patterns
- Limited quantity lookbooks to stylists and celebrities