VERIZON (NYSE: VZ) - 2018 - PRESENT - SENIOR CREATIVE DIRECTOR

-Lead the integrated campaign creative and large-scale experiences around network services and device launches.

-Oversaw nationwide in-store campaign expression, customer journey and the future-of-retail ideation.

-Drive blue sky innovative thinking and break-through business pitches.

ENK INTERNATIONAL TRADE EVENTS - 2010 - 2016 - CREATIVE DIRECTOR

-Oversees in house Creative Department consisting of print and web designers, freelancers and studio manager by implementing structure to ensure streamlined and efficient workflow, directing and fostering creative talent.

-Develops branding for 25+ fashion trade events annually. Designs and executes seasonal look and feel at show venue, print collateral, advertising, signage, email marketing campaigns, and web properties. 

L’ORÉAL INTERNATIONAL - 2009 - DESIGN CONSULTANT

-Lead special projects to help launch and promote products by producing exclusive pieces for high valued salons.

-Determined initial creative strategy in the development of a project launch: 

i. Developed functional and creative design explorations - evaluates viability from a cost and production standpoint.

ii. Conducted internal meetings and external communications with vendors to ensure accurate streamlined execution. 

iii. Supervised and approved final artwork, conducted onsite press check to ensure production excellence. 

 MACY’S (NYSE:M) - 2006 – 2008 - SENIOR ART DIRECTOR 

-Responsible for concept development, art direction and execution of seasonal advertising campaigns nationwide.

-Directed and oversaw photo shoots, monitored schedules, creative budgets, retouching, and print production. 

-Developed design direction that’s consistent with overall marketing strategy and implemented style guides to effectively communicate the brand image.

-Lead team to think conceptually & work efficiently. Oversaw development of direct reports for planned growth opportunities.

KENNETH COLE PRODUCTIONS (NYSE:KCP) - 2005 – 2006 - DESIGN CONSULTANT

-Developed the branding direction for the retail, wholesale, and corporate environment; redesigned retail packaging program, and corporate identity system. 

-Collaborated with copywriters to generate ideas to meet project objectives; contributing to concept development, and refinement of design solutions to align with strategic direction.

-Worked with production team and vendors to resolve production challenges; resulting in quality visual aesthetic, budgetary management, and timeliness of product delivery.

G2 (NASDAQ: WPPGY) - FREELANCE ART DIRECTOR

-Helped develop and implement an integrated cross channel branding communications program for a national fashion retailer.
Projects included Art Direction of photoshoots for the launch of prom website (cache.com/prom).

-Rebranded client’s marketing communications program; national ads, direct mailers, in-store visuals, and media.

-Client interface to present marketing strategy and brand positioning.

ELIE TAHARI - 2003 – 2005 - ART DIRECTOR

-Art directed photo shoots, marketing vehicles, and image collateral. Starting from concept development, working through design execution, to dictating production specifications with creative and production team. 

-Developed parameters to establish brand identity ensuring creative is effectively communicated and products are properly showcased to support the ultimate concept for retail marketing and advertising rollout.  

-Collaborated with Marketing & IT to establish parameters for a strategic, elegant, and technically feasible e-commerce site.

-Worked with design, retail and merchandising team to strengthen their customer relationship programs by developing visual merchandising guides, DM and in-store visuals. Sustained synergy between product, art and commerce.