VERIZON - 2022 - PRESENT - GROUP CREATIVE DIRECTOR, INTEGRATED CAMPAIGN
Leads the creative expression, experience and journey across retail, experiential, digital, and social - increasing customer engagement and SOV by > 15% annually.
Deliver breakthrough 5G brand narratives, activations and solutions to ELT, advancing business goals by fostering trust, innovation and industry leadership.
Direct and inspire a multidisciplinary team of 25+ creatives, strategists, technologists, and producers, empowering a culture of collaboration and bold ideation while delivering high-impact campaigns under tight deadlines.
SENIOR CREATIVE DIRECTOR, RETAIL + INNOVATION
Launched flagship in-store initiatives blending digital and physical environments, recognized by industry awards for innovation in experiential design.
Partnered with CX and RX teams to define a unified retail vision that drove service-level innovations and user-centric solutions, improving customer satisfaction by 12%.
Reimagined the retail experience across the next-gen fleet by integrating the MyVerizon app to deepen customer engagement and personalization; resulting in sustainable adoption and profitable growth.
Designed and deployed mobile retail activations for key cultural moments and launches, driving brand relevancy agilely, at scale.
OCCASION BRANDS - 2017 - BRAND CREATIVE DIRECTOR
Directed creative, photo/video content, and led the digital roadmap to evolve their brand properties to inspire customer choice and support business growth.
Partnered with Data and Product teams to release feature enhancements, increasing conversion rates by 3.3% across digital platforms.
Developed creative based on consumer insights that drive brand visibility, sales and social media impressions.
ENK INTERNATIONAL TRADE EVENTS - 2010 - 2016 - CREATIVE DIRECTOR
Designed omnichannel campaigns for 16+ global trade shows, utilizing bespoke visuals and storytelling to position the platform as a premier B2B destination. Achieved a 25% boost in audience engagement and a 20% increase in business transactions by crafting personalized matchmaking experiences.
Redefined the studio workflow and operating model, reducing cost and project turnaround by 25%, ensuring optimal creativity and productivity.
L’ORÉAL INTERNATIONAL - 2009 - DESIGN CONSULTANT
Lead special projects to help launch and promote products by producing exclusive pieces for high valued salons.
Determined initial creative strategy in the development of a project launch:
i. Developed functional and creative design explorations - evaluates viability from a cost and production standpoint.
ii. Conducted internal meetings and external communications with vendors to ensure accurate streamlined execution.
iii. Supervised and approved final artwork, conducted onsite press check to ensure production excellence.
MACY’S (NYSE:M) - 2006 – 2008 - SENIOR ART DIRECTOR
Developed creative direction for national campaigns, establishing guidelines to unify seven regional markets to achieve cohesive, high-impact results at scale.
Directed and oversaw casting, photo shoots, monitored schedules, creative budgets, retouching and pre/post production.
G2 (NASDAQ: WPPGY) - FREELANCE ART DIRECTOR
Developed and implemented an integrated cross-channel branding program for a national fashion retailer, including art direction for website launch photoshoots.
Led client presentations on marketing strategy and brand positioning. Rebranded marketing communications across national ads, direct mailers, in-store visuals, and media.
KENNETH COLE PRODUCTIONS (NYSE:KCP) - 2005 – 2006 - DESIGN CONSULTANT
Developed the branding direction for the retail, wholesale, and corporate environment; redesigned retail packaging program, and corporate identity system.
Collaborated with copywriters to generate ideas to meet project objectives; contributing to concept development, and refinement of design solutions to align with strategic direction.
Worked with production team and vendors to resolve production challenges; resulting in quality visual aesthetic, budgetary management, and timeliness of product delivery.
ELIE TAHARI - 2003 – 2005 - ART DIRECTOR
Art directed photo shoots, marketing vehicles, and image collateral. Starting from concept development, working through design execution,
to dictating production specifications with creative and production team.
Developed parameters to establish brand identity ensuring creative is effectively communicated and products are properly showcased to support the ultimate concept for retail marketing and advertising rollout.
Collaborated with Marketing & IT to establish parameters for a strategic, elegant, and technically feasible e-commerce site.
Worked with design, retail and merchandising team to strengthen their customer relationship programs by developing visual merchandising guides, DM and in-store visuals. Sustained synergy between product, art and commerce.