Context & Challenge

In a saturated market of phone launches, differentiation comes not only from features but also from how those features are experienced. Verizon was selected as the exclusive carrier to launch the Google Pixel, a device packed with cutting-edge AI features, primarily Google Lens, a visual recognition tool that redefines search through sight.

Challenge: how do you get people to see what they’ve never seen before? And more importantly, how do you make them experience it?

Insight & Opportunity

Insight: People are no longer just buying phones—they’re buying portals to culture, self-expression, and real-time discovery. So we asked: what if we launched a technology that sees the world… in a place that’s all about being discovered?

Opportunity: During Art Basel Miami Beach, a cultural moment that commands global attention and draws over 90,000 attendees across art, fashion, tech, culture and entertainment.

At the heart of Art Basel lies Wynwood Walls - a global street art destination that blends community, creativity, and innovation. It was the ideal stage to bring Google Lens to life and showcase the strength of Verizon’s network where it matters most: in real-time, with real experiences, IRL.

The Big Idea

Google Pixel Unleashed on Verizon @ Wynwood - An immersive, brand experience that transformed a graffiti park into a live demonstration by timing our activation to coincide with the annual wall exhibit changeover during Art Basel. Through the lens of Google’s new tech and the strength of Verizon’s network, visitors learn about the new art beyond its static artistic expression—but as living discoverable and sharable phygital experiences.